Prague’s hotel room rates are now similar to those of historically more expensive European destinations and have stormed ahead of those charged by eastern neighbours such as Bratislava and Warsaw. In June, the average daily hotel room rate in Prague was €126, compared to around €140 in Vienna and Berlin.
Neighbouring destinations such as Bratislava and Warsaw were well below this figure (with Bratislava reporting €100 and Warsaw €108). In April and May, Prague even outperformed the German capital in its average room rate.
“The gradual transformation of the image of tourism in Prague is clearly paying dividends, but this requires systematic and sustained effort. The fruits of this conceptual approach can be seen in the latest data and it is also true that Prague is shedding its reputation as a cheap destination,” adds František Cipro, board chairman at Prague City Tourism.