The Hague Convention Bureau, Ottawa Tourism Business Events, Prague Convention Bureau and Geneva Convention Bureau launched the Hybrid City Alliance in a collaboration that sees the four like-minded destinations come together to provide a creative new offering for conference and event buyers.
Multi-hub hybrid meetings and conferences continue to grow in popularity, particularly in the association sector, where destinations and different locations collaborate to deliver local content for an event around a wider national or international offering. Delegates can choose to attend virtually, at their local hub or at a central “main event” destination based on their needs, resources and travel restrictions. The Hybrid City Alliance provides international event organisers with a streamlined event planning and delivery service. Rather than working directly with multiple destinations, clients can make use of the Hybrid City Alliance’s close links, with a central point of contact at their preferred Alliance member, who will coordinate responses, RFPs and delivery. The members of the Hybrid City Alliance, though very different in their own right, have similarities that make them ideal partners. Conferences and meetings spread across the hubs will therefore be aligned in terms of destination size, offering, speciality, welcome and feel.
