United Kingdom, Ireland
Pilsner Urquell will open an interactive beer center at Prague’s Wenceslas Square
An interactive exhibit will open next year in Prague in the City Palais building at the Wenceslas Square.
The center will be spread out over three floors with a total area of more than 3,000 square meters and will employ
approximately 100 people. The entire first floor will be dedicated to the history of Pilsner beer. On the other floors, people can find a multifunction beer hall, a beer tapping school, a premium tasting bar, a restaurant, and a shop. Pilsner Urquell already has a visitor center and museum in Plzeň, which offers tours of the brewery.