About the Programme
The programme has been carefully curated to provide agents with the tools and knowledge they need to confidently sell Czechia. Modules include:
General destination information
Prague, city highlights, culture, and experiences
Popular itineraries across Czechia
Regions, exploring beyond the capital
Spa holidays and wellness tourism
Active holidays and outdoor experiences
MICE (Meetings, Incentives, Conferences & Events)
The programme is now available via Travel Uni at https://www.czechiaexpert.com/
"Providing engaging and accessible destination training is central to how we support our partners in the UK and Ireland travel trade. This programme reflects our commitment to ensuring that agents have easy access to high-quality, up-to-date destination knowledge, enabling them to sell Czechia with confidence and enthusiasm. We believe that well-informed agents are our greatest ambassadors, and this initiative is a key part of that mission.
Looking ahead, the platform will also provide valuable opportunities for Czech regional tourism partners, with dedicated space for regions and destinations to share their latest news, updates, experiences, and travel products directly with UK and Irish travel agents."
Katarína Hobbs, UK Director of CzechTourism
Ian Dockreay, CEO of Equator Global & Travel Uni, said: "We are delighted to be working with the Czech Tourism Board on the launch of their brand-new Travel Trade Training and Marketing Portal. Designed specifically for travel agents, tour operators, and industry partners, the platform provides the tools, insights, and inspiration needed to confidently promote Czechia to their clients. Travel professionals can also make use of the industry leading Travel Uni Advanced Intelligence Auto-Expert, instantly building tailored itineraries for their clients and getting all the information they need to confidently sell Czechia. We are proud to support the Czech Tourism Board in strengthening trade engagement and showcasing everything this incredible destination has to offer."
FAM Trip Opportunity
To celebrate the launch, CzechTourism UK & Ireland is offering travel trade professionals who register and complete the online programme the opportunity to take part in an exclusive FAM trip to Czechia, giving participants the chance to experience the destination first-hand.
Full details of the FAM trip, including itinerary and inclusions, will be announced shortly.
How to participate: Register and complete the online programme at https://www.czechiaexpert.com/
Registration open until: 31 October 2026
For more information about the programme or FAM trip opportunity, please contact CzechTourism UK & Ireland directly.
Notes to Editors
CzechTourism UK & Ireland is the official tourism authority for Czechia in the United Kingdom and Ireland, responsible for promoting Czechia as an attractive and diverse travel destination.
Equator (Travel Uni) is a leading provider of online travel trade education programmes, delivering engaging and accessible training solutions for travel industry professionals.