A City Built on Innovation
Zlín was transformed in the early 20th century by Baťa’s enterprise into a model of modern industry and urban planning. Inspired by the idea that work and life should coexist in harmony, the city became a showcase of functionalist architecture and progressive design. From the terrace of the Baťa Skyscraper, you can see the factory complex, typical red brick Baťa houses, and the thoughtful layout that shaped the city’s identity.
Explore Baťa’s Legacy
Visitors to the region can dive deep into the Baťa story at several key attractions:
Baťa Principle Exhibition & Museum of Southeast Moravia – housing the largest footwear collection in Central Europe and telling the story of Baťa’s business philosophy, production methods, advertising and even early film studio work.
Tomáš Baťa Memorial – a striking functionalist memorial building with dramatic design and exhibits, including a model of the aircraft in which Baťa died.
Tomáš Baťa Villa – the entrepreneur’s 1911 residence overlooking the factory, now offering guided tours of both the house and the history it represents.
Baťa Houses – distinctive worker homes that once offered luxurious convenience and proximity to the factory; today they stand as iconic features of Zlín’s skyline.
Beyond Zlín: Culture, Nature & Recreation
The Baťa region isn’t just about industrial heritage — it’s also rich in opportunities for relaxation and exploration. Cruise along the historic Baťa Canal from May to September, cycle the scenic routes that follow it, or enjoy the hospitality and natural healing waters of nearby Luhačovice, one of Moravia’s most celebrated spa resorts.
And if you’re interested in tours, Zlín Zone offers guided architectural walks through the city — from its planned functionalist centre to the factory and housing districts that tell the story of how Zlín became a blueprint for modern urban life.