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Prague was among last year’s most popular Christmas destinations, attracting 8.3 million visitors, according to the Czech Statistical Office. “I am delighted our capital continues to draw visitors with its unique atmosphere,” said Tomáš Slabihoudek. “With this popularity comes responsibility, and we need a sustainable approach to managing peak numbers while respecting local residents.”
International arrivals rose 3% compared with 2024, with the largest numbers from Germany, the US, and the UK. Growth from Asia and the Middle East continued, led by South Korea, Japan, Saudi Arabia, and the UAE, while Israel recorded the highest year-on-year increase (+37%). Domestic travellers accounted for about one fifth of visitors.
Hotel occupancy peaked at 86% in December, and average room rates in 2025 reached €123 per night, rising to €170 in the city centre and €241 in the luxury segment, reflecting Prague’s growing appeal to higher-spending travellers.
“Demand for high-quality accommodation, cuisine, and experiences is strong,” said František Cipro. “Guided tours inspired by Dan Brown, Christmas markets, spas, and the ice rink on Wenceslas Square proved particularly popular.”
Prague City Tourism is also promoting the “Enjoy Respect Prague” campaign to encourage sustainable exploration and to spread tourism beyond the historic centre, balancing visitor experiences with residents’ comfort.