With its UNESCO-listed Holy Trinity Column, historic squares, Baroque fountains, impressive churches, hidden courtyards and lively student atmosphere, Olomouc offers a rich mix of history, culture, architecture and contemporary life. Its historic centre is considered the second most important urban heritage zone in the Czech Republic after Prague.
The new Instagram page aims to show visitors what to see, where to go and what to experience in Olomouc – beyond the classic tourist checklist. Instead of simply presenting monuments, it invites travellers to experience the city through its stories, people, food, culture and everyday atmosphere.
From iconic sights to hidden corners
The city centre is compact and easy to explore on foot. Visitors can start at the main square with the monumental Holy Trinity Column and Town Hall, discover the unusual Astronomical Clock and follow a trail of Baroque fountains through the historic streets. The route can then continue towards St Wenceslas Cathedral, Olomouc Castle and the Archbishop’s Palace.
But the new Instagram communication can encourage visitors to go further.
Take a different route. Stay for another night. Explore a neighbourhood. Try local food. Find a café. Rent a bike. Discover the city's fortifications.
Olomouc has plenty of experiences beyond its best-known monuments, from museums, galleries and parks to modern architecture, breweries, cafés and restaurants. The city also offers experiences such as cruises on the Morava River, guided tours and excursions to surrounding attractions.
A taste of Moravia
Food is another reason to put Olomouc on the itinerary. The city is home to one of Czechia's most distinctive culinary specialities – Olomoucké tvarůžky, the famous ripened cheese associated with the region.
The Instagram page can bring this local identity to life through recommendations for traditional restaurants, modern gastronomy, cafés, breweries and places where visitors can experience the contemporary Moravian food scene.
A different side of Czechia
Olomouc also offers something that can be difficult to find in the country's best-known destinations: the feeling of discovering somewhere rather than simply visiting somewhere.
It is a university city with a youthful atmosphere, a former capital of Moravia with more than a thousand years of history, and a place where grand architecture sits alongside everyday local life. The city is also surrounded by remnants of its historic fortress system and offers easy access to green spaces and destinations beyond the centre.
That makes Olomouc a natural addition to an itinerary that already includes Prague – whether as a day trip or, ideally, as a destination worth staying in for two or three nights.
Follow Olomouc beyond the postcard
The new Instagram channel is therefore more than another tourism profile. It is an invitation to slow down, look closer and discover another side of Czechia.
From iconic monuments to hidden details, from traditional Moravian flavours to contemporary culture, the page will give travellers practical inspiration for building their own Olomouc experience.
Prague may be where many journeys begin. Olomouc is where visitors can discover how much more there is to Czechia.