Similarly as in Germany, Great Britain, France, Spain and Switzerland, the Czech Republic has its own service quality rating system aimed at businesses engaged in tourism as well as other entities. The Czech system is governed by two principal rules, which are identifying the needs of a customer and constantly improving the quality of service. Its primary objective is the satisfaction of guests arriving in the Czech Republic and employees who work in the tourism sector, along with the support of entrepreneurs engaged in the travel industry. Moreover, it focuses on general improvement in quality in the tourism sector throughout the Czech Republic encouraging it to achieve the highest possible standards.


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