World Tourism Day 2023: Sustainable Transformation in Czechia

World Tourism Day, celebrated annually on September 27, highlights the importance of tourism in fulfilling the desires and needs of millions of people worldwide.

Initiated by the World Tourism Organization ↗, this year’s theme is TOURISM AND SUSTAINABLE TRANSFORMATION, highlights the role of tourism in promoting inclusive, equitable, and environmentally responsible growth.

Join the celebration in Czechia!

Did you know?

Countries with a more open and sustainable tourism sector tend to be more peaceful.
Tourism fosters philanthropy and promotes regional cooperation.
It also plays a vital role in post-conflict recovery.
World Tourism Day has been celebrated for over 40 years, with the first edition taking place in 1980.

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Dan Brown Unveils a Thriller Set in Prague

On 9 September 2025, bestselling author Dan Brown released his eagerly awaited new thriller, The Secret of Secrets, to a global audience. In this novel, Brown takes readers on a journey through Prague’s most stunning and historically significant landmarks, as well as its hidden corners. Against the backdrop of the Czech capital, the gripping story follows Professor Robert Langdon as he confronts mysterious forces, intelligence agencies, and an international conspiracy.

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