Experience Every Moment in Czechia
Initiated by the World Tourism Organization ↗, this year’s official theme is Digital Agenda and Artificial Intelligence Transforming Tourism.AI and Immersive Experiences: How Technology Is Changing Tourism
Napoleon in Slavkov: As part of the new “Austerlitz 1805” exhibition at Slavkov–Austerlitz Castle, visitors can meet a digital Napoleon and have a conversation with him. They can ask about his life, the Battle of Austerlitz and military strategy, making the historical experience more interactive.
Mucha Museum in Prague: Visitors can use an AI guide to ask questions about Alphonse Mucha and individual works in the collection. Answers are available in several languages and can also be listened to as audio.
The Prague City Museum: The Prague City Museum is exploring practical ways to use AI in museums, including a multilingual AI chatbot, an AI puppet and tools that allow visitors to interact with historical figures and museum collections in new ways.
VR as a journey into the past: Virtual reality allows visitors to experience historic sites and cities as they once looked. In Prague and other Czech destinations, VR experiences are bringing past eras to life, reconstructing lost buildings and allowing visitors to experience historic events from the perspective of people who were there.
But once we set off, the real experience takes centre stage again: the places we visit, the people we meet and the moments we experience first-hand, whether with loved ones or on our own. Technology may help us discover the world, but it is being there that makes travel truly memorable.
